Sony Savings Sunday

By Louis Ferreira | Published: January 4, 2026


Sony a7RIV (Save $700 + $50 Cash Back):
B&H Photo / Amazon / Adorama
Sony a7IV (Save $200 + $50 Cash Back):
B&H Photo / Amazon / Adorama
Sony a7CII (Save $200 + $50 Cash Back):
B&H Photo / Amazon / Moment / Adorama
Sony a7SIII (Save $300 + $50 Cash Back):
B&H Photo / Amazon / Moment / Adorama
Sony a6700 (Save $100 + $50 Cash Back):
B&H Photo / Amazon / Adorama


Tamron Lenses
Tamron 17-28mm f/2.8 Di III RXD FE Save $200:
B&H Photo /  Amazon / Adorama
Tamron 17-50mm f/4 Di III VXD Save $150:
B&H Photo / Amazon / Adorama
Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD Save $100
B&H Photo / Amazon
Tamron 28-75mm f/2.8 Di III VXD G2 Save $200:
B&H Photo / Amazon / Adorama
Tamron 28-200mm f/2.8-5.6 Di III RXD Save $100
B&H Photo / Amazon
Tamron 35-150mm f/2-2.8 Di III VXD Save $100:
B&H Photo / Amazon / Adorama
Tamron 70-180mm f/2.8 Di III RXD FE G2 Save $100:
B&H Photo / Amazon / Adorama
Tamron 50-400mm f/4.5-6.3 Di III VC VXD Save $200
B&H Photo / Amazon
Tamron 150-500mm f/5-6.7 Di III VC VXD Save $200
B&H Photo / Amazon

Tamron 20mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 24mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama
Tamron 35mm F/2.8 Di III OSD M1:2 Save $50:
B&H Photo / Amazon / Adorama

Sigma Lenses
SIGMA 28-70mm f/2.8 DG DN Contemporary Save $200:
B&H Photo / Amazon / Adorama

Flashes
Godox TT350S (Save $8.90):
B&H Photo / Amazon
Godox V350S (Save $20):
B&H Photo / Amazon
Godox V1Pro (Save $50):
B&H Photo / Amazon / Adorama
Godox V1 (Save $50):
B&H Photo / Amazon / Adorama
Godox V100 (Save $53):
B&H Photo / Amazon
Godox AD400Pro Witstro (Save $80):
B&H Photo / Amazon / Adorama
Godox AD600Pro Witstro (Save $400):
B&H Photo / Amazon

Other Deals
Memory Card Savings
Power Banks
Storage
Smallrig

Battery Banks
affordable options


New Apple M2/M3 Ultra: B&H Photo / Amazon
New Apple M4: B&H Photo / Amazon
New Apple M5: B&H Photo / Amazon
New Apple Mac Pro: B&H Photo
New Apple iPad Pro and More: B&H Photo / Adorama
New Apple MBP: B&H Photo / Amazon
MacBook Pro (Savings still available): B&H Photo

Airpod/Airpod Pro/Max Savings: B&H Photo / Amazon

Software Deals
Luminar Neo & Aurora HDR 2019 (Savings code FUJIADDICT)
ON1 Photo RAW 2025
ON1 PhotoKeyword AI
ON1 Sky Swap AI
ON1 Photo Resizer AI
ON1 NoNoise AI
ON1 Portrait AI
ON1 HDR
Picktorial
TopazLabs
Capture One

Posted in Deals| 3 Comments

New 7Artisans 75mm f/1.4

By Louis Ferreira | Published: January 3, 2026


7Artisans 75mm f/1.4: B&H Photo / Amazon

7Artisans released the manual 7Artisans 75mm f/1.4, which has a pretty slick classic Leica-like design.

A short-telephoto prime lens well-suited for portraits, the 7artisans 75mm f/1.4 Lens is a manual focus optic designed for full-frame mirrorless cameras. It’s suitable for creamy bokeh portraits, night shots, still life, travel, and casual street photography. The optical design features three high-refractive index lenses, which enhance sharpness and reduce optical aberrations. An f/1.4 maximum aperture combined with 13 aperture blades supports the creation of aesthetically pleasing bokeh and is designed for use in low-light situations. The minimum focusing distance of 2.6′ offers users more room for portraiture in close quarters. The metal body only weighs 14.3 oz.

https://www.youtube.com/watch?v=PTsFxBMp9_0

Posted in 3rd Party Lens| Tagged , | 12 Comments

Weather Sealed Smallrig Hot Shoe Cover For Sony

By Louis Ferreira | Published: January 2, 2026


If you keep losing your hotshoe cover or want some additional weather protection, then the Smallrig Hot Shoe Cover is for you. You can find them on B&H Photo and Amazon.

· Essential Hot Shoe Protection: Shields camera contacts from dust, moisture, and scratches for worry-free outdoor use.
· Secure & Snug Double-Layer Fit: Ensures the cover stays firmly in place and prevents accidental loss.
· Soft TPE & Silicone Material: Durable and flexible for easy, tool-free installation and removal.

Follow SonyAddict on Facebook, Twitter, Instagram, and YouTube

Plus our owners’ groups
Sony a1 Owners Group
Sony a9 Owners Group
Sony a7 Owners Group

Posted in Accessories| Tagged , | 6 Comments

ProGrade Digital Announced Price Increases Of Up To 123% Coming January 8 Thanks to AI

By Louis Ferreira | Published: December 31, 2025


This press release is for Japan, but prices will increase everywhere because memory production is being squeezed globally thanks to AI. Some of the increases are pretty steep, so grab some memory cards at the current prices while you can from B&H Photo and Amazon.

Effective from January 8, 2026 Notice of regular price increase

Responding to the significant price increase of flash memory due to the surge in demand associated with the construction of AI infrastructure

Due to the rapid increase in demand for semiconductor memory associated with the construction of AI infrastructure, and the resulting significant increase in flash memory prices, ProGrade Digital Inc. will raise the regular prices on the Amazon.co.jp ProGrade Digital Inc. store on January 8, 2026. At the same time, the exchange rate, currently $1 = 150 yen, will be changed to $1 = 155 yen to reflect the current exchange rate. Please refer to the price list for the new regular prices.

Although supply uncertainty and price fluctuations are expected to continue in the semiconductor memory market in 2026, we will make every effort to maintain as stable a product supply as possible.

via Photorumors

Posted in Accessories| Tagged , | 12 Comments

New Viltrox 55mm f/1.8 EVO AF Coming Soon

By Louis Ferreira | Published: December 31, 2025

The Viltrox 85mm f/2.0 EVO was announced a few months ago, and it seems to be a solid performer. The Viltrox 55mm f/1.8 EVO AF should have many of the same characteristics and now we know it will be coming soon because 1994sSTORE.vn posted a video of stock they have on hand.

Viltrox 85mm f/2.0 EVO:
B&H Photo / Amazon / Adorama
Sony Zeiss Sonnar T* FE 55mm f/1.8:
B&H Photo/Amazon/Adorama

Posted in 3rd Party Lens| Tagged , , , , | 3 Comments

SG-image 35mm f/2.2 Pancake Lens Development Sample Leaked

By Louis Ferreira | Published: December 30, 2025


SG-image is working on a compact pancake SG-image 35mm f/2.2 lens, and an engineering sample of the lens leaked.

Details:

  • SG-image is developing a 35mm F2.2 lens for full-frame cameras. It’s a pancake-style lens.
  • He says it’s the fourth version of the prototype, which should be the same as the final product.
  • There should be several mounts: E-mount, of course, but also Z-mount and possibly L-mount.

via asobinet

Posted in 3rd Party Lens| Tagged , , | 8 Comments